Your Personal Branding
Once a career path is discovered, there is a need to establish a ‘Personal Brand’. You see, organisations have become increasingly aware that they should be recruiting specialists, not generalists, to fulfil their needs; it is really important that individuals also recognise that specialists, not generalists, are held in higher regard and receive better rewards for their efforts.
Your ‘Personal Brand’ is about presenting yourself as a high quality, high value asset who will make a difference in the workplace. In order to survive in the future world of work, where little remains constant, you will have to present yourself in this way. You will have to be clear and consistent in your approach and this means understanding who you are, what you do and where you can add value.
An employer doesn’t want to pay you because you possess excellent team working skills or that you’re good at analysing and evaluating. No, these are basic skills that you bring to the job for nothing – you won’t be paid for them! You are paid for the difference you can make with them and that is your real VALUE.
Always remember that employers are looking for people who can make a difference to their organisations. Business owners are in business to generate profits, and in order that they accomplish this they will search for people who can help them in this process.